Challenges
- ↗Existing advertising accounts required restructuring to address setup and policy issues.
- ↗There was limited usable campaign data and lead-generation infrastructure.
- ↗The program launch required a fast, coordinated marketing rollout.
EdTech · Performance Marketing
Launching a VLSI training campaign in 15 days
Mosart Labs sought a rapid launch for a specialized semiconductor and VLSI training program, requiring a functional digital advertising foundation and a qualified inquiry pipeline.
Discuss Your Project ↗
Client Background
Understanding Mosart Labs
Mosart Labs works in semiconductor technology and VLSI education. The campaign focused on reaching prospective engineering learners and building visibility for a professional diploma program.
The Starting Point
Challenges and objectives
Objectives
- ↗Build and configure Google and Meta advertising systems.
- ↗Launch the campaign within a 15-day window.
- ↗Improve inquiry qualification and create a measurable acquisition funnel.
Strategy & Approach
The connected marketing approach
Segmented audiences by region, education profile and readiness to enroll.
Used Google and Meta campaigns for discovery, awareness and inquiries.
Refined lead forms, creative and budgets using early campaign signals.
Implementation
How the work progressed
Days 1–5
Account setup, verification and measurement foundations.
Days 6–9
Trial campaigns, audience tests and creative evaluation.
Days 10–15
Campaign rollout and daily optimization.
Ongoing
Lead-quality review, form refinement and campaign adjustments.
Results & Outcomes
What the project delivered
The source document describes a rapid campaign launch and an active lead-generation pipeline. Numerical lead, conversion and return figures are withheld here pending reconciliation of conflicting drafts and supporting reports.
Takeaways & Insights
What we learned
A fast launch needs dependable account infrastructure, deliberate audience segmentation and continuous lead-quality checks.
Project Goals
What success needed to look like
Launch a new VLSI Professional Diploma campaign within 15 days.
Rebuild and configure Google and Meta ad accounts in line with platform policies.
Establish conversion tracking and an actionable inquiry pipeline from scratch.
Target 100–200 qualified leads daily and 200 enrollments within 45 days; these were campaign objectives.
Audience & Channels
Who we needed to reach, and where
Target Audience
- ↗Engineering graduates and college students exploring VLSI careers.
- ↗Candidates interested in semiconductor technology, chip design and upskilling.
- ↗Immediate joiners and future planners, segmented by readiness.
- ↗North and South regions, Seven Sisters states, metro areas and Tier 1/Tier 2 locations.
Channels & Platforms
- ↗Google Ads: search-led discovery and relevant demand.
- ↗Meta Ads: Facebook and Instagram awareness, engagement and lead generation.
- ↗Campaign measurement: conversion tracking, analytics and lead-form reporting.
Execution Tactics
What happened beyond the strategy
A national-awareness approach paired with a regional performance-focused approach.
Competitor analysis, audience testing and creative A/B experiments.
Form qualification questions and exclusion of low-intent inquiries.
Daily budget review, search and social optimization, and feedback from lead quality.
Challenges & Solutions
Obstacles and how they were addressed
Obstacles
- ↗Existing ad accounts were blocked or suspended after problematic setup.
- ↗The team began with limited usable lead data and tracking.
- ↗Unqualified inquiries risked overwhelming the admissions pipeline.
- ↗Campaign launch timing left little room for prolonged experimentation.
Solutions Implemented
- ↗Reconfigured advertising accounts and reviewed platform policy compliance.
- ↗Established tracking and campaign structure before scaling.
- ↗Introduced stricter eligibility questions in lead forms.
- ↗Split audiences and adjusted creative, spend and qualification rules based on results.
Reported Results
Outcomes recorded in the project document
These are claims in the supplied case study drafts, not independently audited results. Conflicting figures remain flagged for confirmation.
Future Recommendations
Opportunities for the next stage
Editorial verification notes
- The uploaded document contains two Mosart Labs narratives with differing result details and testimonial wording.
- Client quotes, satisfaction ratings and ROAS claims require confirmation before public attribution.
Let's explore your next growth challenge.
We start with your objectives and build an approach around what matters.